Fighting Malicious Software
At Traffic Company we are driven to achieve the maximum result from all your (mobile) traffic and become the best partner for converting traffic. In order to achieve our ambitions we have developed many tools and features to benefit our affiliates. You are probably familiar with many of these, like our reports and promotions tools.
But one of our biggest features is operating completely hidden from our users. In fact you probably aren't even aware of this features existence. We call it the crawler and it has been built to scan every single offer in our system. Let me explain to you what's the purpose of this tool.
There have been malicious offers in the market for quit some time. While some have no problem with this, a lot of webmasters, media buyers and ad networks are trying to avoid them as much as they can. This has proven to be very difficult.
Traffic Company runs many self-built exclusive offers, over which we have full control. But we also run many other offers provided by over 4500 different advertisers. We have very little control over their content, and this is where the crawler comes in. This crawler has been custom built to simulate a wide array of devices, geo’s and mobile operators and check for:
- Malware / Viruses
- App-store redirects
- Auto downloads of apk or other files - SMS links
In order to improve our crawl results even more, we are working hard to keep adding our own mobile proxies in more and more geo’s. With our own mobile proxy in a country we are able to simulate the (mobile) user experience even better, which will improve the quality and reliability of our scans.